Hello,

Welcome to Auraété – Chouchous Évocateurs d'Été
We are thrilled to introduce Auraété, a new brand born from a deep love for travel, beauty, and heartfelt connections. At Auraété, we craft timeless, high-quality hair accessories that evoke cherished memories of spring and summer escapes from around the world. Our scrunchies are more than just hair ties—they capture the essence of sunlit adventures, offering a touch of elegance that transports you to the most magical destinations.

Our Ethos
As a new company, we are proud to do things differently. While many brands rely on bulk-buying and dropshipping, we take a more thoughtful approach. Every scrunchie is designed in-house and meticulously handcrafted by artisans in the UK. Inspired by vivid memories of unforgettable places we adore, we transform these experiences into beautiful, wearable pieces meant to bring joy to you and your loved ones.

A Personal Touch
At Auraété, we believe in the power of small, thoughtful gestures. Every order is presented in a luxury gift box, complete with a personal, handwritten card—perfect for gifting or as a special treat for yourself. Our packaging reflects the care and detail that goes into every piece, creating an experience as delightful as the product itself.

Our Fabrics
We care about your hair as much as you do. That’s why our scrunchies are made from luxuriously soft fabrics—like silk and velour—designed to be gentle and protective, preventing damage and tangling so you can confidently wear them all day.

Handcrafted in the UK
Each scrunchie is lovingly handmade in the UK by skilled artisans, ensuring the highest standards of quality. From concept to completion, we oversee every step of the process, making sure each scrunchie is as beautiful and unique as the place that inspired it.

Our Journey Together
Whether you’re dreaming of the vibrant streets of Paris, the serene shores of the Mediterranean, or the lush landscapes of Ireland, Auraété scrunchies capture the magic of these destinations, bringing them into your everyday life. As a new company, we are incredibly excited to begin this journey with you and look forward to creating timeless pieces that will accompany you for years to come.

Thank you for being part of our story.
Warm regards,
The Auraété Team